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Becky Eizen


Founder and CEO

Certified Senior Advisor

Certified Dementia Practitioner

Board Certified Patient Advocate

Certified Alzheimer's Disease and Dementia Care Trainer

Master of Business Administration


Becky received a Bachelor of Arts in Sociology from Louisiana State University in Baton Rouge, and a Master of Business Administration (MBA) with an emphasis in marketing from Georgia State University in Atlanta. In addition, she is also a Certified Senior Advisor (CSA), Certified Dementia Practitioner (CDP), Board Certified Patient Advocate (BCPA), and a Certified Alzheimer’s Disease and Dementia Care Trainer® (CADDCT).



Becky began her career in the field of geriatrics over 20 years ago and has always had a passion for helping others. She developed and implemented a program for older adults seeking to house people and assist them so they could remain in their homes as independently as possible. In 2013, she joined a home care company, Bridgeway, and focused her efforts on educating individuals and the community about the benefits of geriatric care management and caregiving. As a Geriatric Care Manager, she worked closely with clients and their families to make the best and most informed decisions possible. Becky understands the importance and value of geriatric care management and knows that it can have a positive impact on an individual's quality of life.


More About Becky

Becky is passionate about caring for the aging population and their families and speaks frequently to groups about the aging process. In her spare time, she enjoys spending time with her 3 sons, husband, and dog, Roy. She is also an avid reader and continually educates herself on a variety of topics including geriatrics, leadership skills, and communication.

Affiliations and Memberships

Certified Dementia Practioner (CDP)
Certified Alzheimer’s and Dementia Practioner Certified Trainer (CADDCT)
Certified Senior Advisor (CSA)
Aging Life Care Association (ALCA) – Midwest Chapter
Ambassador and Member of Business Networking Association (BNI)
Member of Jewish Professionals Networking Group (JPNG)
Member of Jewish Addiction Alliance Resource (JARA)

Suggested Reading

The 36-Hour Day: A Family Guide to Caring for Person with Alzheimer’s Disease, Related Dementia
Illnesses and Memory Loss Later in Life
by Peter V. Rabins and Nancy L. Mace
Still Alice by Lisa Genova
A Bittersweet Season - Caring for Our Aging Parents and Ourselves by Jane Gross
Being Mortal: Medicine and What Matters in the End by Atul Gawande
Dying Well: Peace and Possibilities at the End of Life by Dr. Ira Byock M.D.

Extreme Measures: Finding a Better Path to the End of Life by Elizabeth Nutik Zitter M.D.
Aging with Grace: What the Nun Study Teaches Us About Leading Longer, Heathier and More
Meaningful Lives
by Dr. David Snowdon
Where The Light Gets In - Losing My Mother Only to Find Her Again by Kimberly Williams-Paisley

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